Competitive advantage in food and agri-business industries

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Competitive advantage in food and...

Competitive advantage in food and agri-business industries

Name: Competitive advantage in food and agri-business industries
ISBN: 9781845446055

Claire Seaman, Movern McEachern

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This e-book draws together current and topical research from around the globe on gaining competitive advantage in food and agri-business industries worldwide. Consumer purchasing behaviour and perceptions of genetically-modified foods, organic foods, plant foods and meat are considered, with a view to establishing how industry can better understand and inform consumers to achieve competitive advantage.

年:

2005

出版社:

Emerald Publishing Limited

言語:

english

ページ:

112

ISBN 10:

1845446054

ISBN 13:

9781845446055